Project Overview

Eternal is a brand I founded to organise and curate techno nights across Liverpool’s underground club circuit, where I took full creative control of its visual identity. The goal was to reflect the dark, gritty nature of techno while moving away from the conventional aesthetics often tied to the genre. The identity draws on sharp serifs, irregular forms, and a ghostly, bone-like structure, reinforced by a black-and-white colour palette.

Deliverables included a custom logotype and logomark, hand-printed merchandise worn by resident DJs, event posters for both digital and physical distribution, and promotional videos designed to amplify hype and strengthen the brand’s presence within the scene

2024